Snoop Dogg shuns LA Lakers for the big bucks
by Millionout on Aug.25, 2010, under Snoop Dogg
It’s well known that the rapper Snoop Dogg is a big Los Angeles Lakers fan. He’s often seen at their games and has talked about his love for the NBA franchise in several television and press interviews. However, it appears that there’s something Snoop loves even more than the Lakers – cold hard cash.
At the MTV Movie Awards in June, the rapper planned to wear an LA Lakers jersey while performing the song California Gurls with Katy Perry, but when it came to the crunch he appeared on stage in a NEFF t-shirt. It later emerged that NEFF, a company he has a 50% stake in, had been promised an order of 10,000 t-shirts by the retailer CCS if he wore them onstage.
This isn’t the first time that Snoop, who is known for hits like Not A Criminal, Gin & Juice II, Beautiful, One Blood and Gangsta Luv, has shown his ruthless business side. He is the proud owner of a multi-million dollar empire and his endorsement of brands has made him one of the richest rappers in the world, according to Forbes. A spokesman from Neff summed up his personality perfectly: “He loves the Lakers but he’s a businessman at the end of the day.”